5 minutes Partner Reporting
Overview
Partners promoting SAPI must follow marketing guidelines to ensure compliance, accurate representation, and brand consistency. This guide outlines approved messaging, required disclaimers, and approval processes.
Core Marketing Principles
1. Clear and not misleading
Represent SAPI's product accurately—don't exaggerate benefits or hide costs.
2. Compliant disclaimers
Include required regulatory disclaimers in all marketing materials.
3. SAPI brand consistency
Use approved logos, colors, and messaging.
4. Pre-approval required
All marketing materials mentioning SAPI must be approved by SAPI's compliance team before use.
Approved Messaging
Product Description
Approved:
- "Payment-linked financing from £10,000 to £500,000"
- "Fast, flexible business funding with repayments based on your daily sales"
- "Alternative to traditional business loans with flexible repayment"
- "Capital for UK businesses processing card payments"
Not approved:
- "Cheaper than bank loans" (Misleading—it's typically more expensive)
- "Guaranteed approval" (Misleading—approval depends on eligibility)
- "No credit checks" (Inaccurate—we do assess creditworth iness)
- "FCA-regulated financing" (Inaccurate—we're registered for AML only, not authorized for consumer credit)
Key Benefits
Approved:
- "24-48 hour decisions"
- "Flexible repayment adjusts with your sales"
- "Fast funding (1-2 days after approval)"
- "No fixed monthly payments"
- "Serves businesses banks may decline"
Not approved:
- "No repayments required" (False—repayments are required based on sales)
- "Interest-free" (Misleading—there's a factor rate cost)
- "Risk-free funding" (Misleading—there are obligations and personal guarantees)
Required Disclaimers
All marketing materials must include:
Minimum disclaimer:
UK business customers only. Funding subject to status, affordability and underwriting. Personal guarantees are typically required. SAPI Group Limited and SAPI Origination Limited are not authorised or regulated by the Financial Conduct Authority for consumer credit; the Financial Ombudsman Service may not be able to consider complaints. Introducers receive commission from SAPI for successful referrals.
Where to place:
- Bottom of web pages (footer or below main content)
- End of emails (after signature)
- Fine print on brochures and flyers
- Disclaimer slide on presentations
Font size: Minimum 8pt (or legible equivalent for digital)
Brand Assets
SAPI provides partners with:
Logos
SAPI logo (full color, white, black versions)
Partner badge ("SAPI Approved Partner")
Co-branded logos (for strategic partners)
Usage rules:
- Don't modify, distort, or recolor logos
- Maintain clear space around logos (minimum 10px)
- Don't use outdated logo versions
Marketing Copy Templates
Email templates:
- Introduction email to customers
- Follow-up after referral
- Educational content about payment-linked financing
Web copy:
- Product description paragraphs
- Benefits bullet points
- FAQ sections
Social media:
- Approved social media posts (Twitter/X, LinkedIn, Facebook)
- Image graphics with pre-approved copy
Visual Assets
Web banners (728×90, 300×250, 160×600 standard sizes)
Social media graphics (1200×628 Facebook/LinkedIn, 1080×1080 Instagram)
Product brochures (PDF, editable)
One-pagers (product overview)
Download: Partner portal → Marketing Materials section
Marketing Channels
Approved Channels:
✅ Your website
- Product pages describing SAPI as a financing option
- Blog posts about payment-linked financing
- Partner badge or logo placement
✅ Email marketing
- To your existing customer/prospect database
- Using approved templates or pre-approved custom copy
✅ Social media
- Posts about SAPI (using approved copy/graphics)
- Comments/replies mentioning SAPI as an option
✅ Paid advertising
- Google Ads, Facebook Ads, LinkedIn Ads (with pre-approved ad copy)
- Must comply with platform advertising policies
✅ Events and webinars
- Mention SAPI as a financing option
- Use approved presentation slides
Restricted/Prohibited Channels:
❌ Cold calling
Don't cold call businesses mentioning SAPI without consent (violates UK marketing regulations).
❌ Spam email
Don't send unsolicited emails about SAPI to purchased lists.
❌ Misleading SEO
Don't bid on "SAPI" branded keywords or create pages impersonating SAPI.
❌ Affiliate networks without approval
Don't syndicate SAPI offers through unvetted affiliate networks.
Approval Process
Submit for Approval:
Email: [email protected]
Subject: "Marketing Material Approval Request - [Partner Name]"
Include:
- Draft copy/creative
- Where it will be used (website, email, ads, etc.)
- Target audience
- Distribution date/timeline
Attachments:
- Draft materials (Word doc, PDF, image files)
- Screenshots of where it will appear (if applicable)
Approval Timeline:
Simple materials (using approved templates): 2-3 business days
Custom materials (original copy/creative): 5-7 business days
Complex campaigns (multi-channel, large budget): 7-10 business days
Response:
- Approved (use as-is)
- Approved with changes (revisions required)
- Not approved (does not meet guidelines—significant revision needed)
Re-approval Requirements:
You must re-submit if:
- You want to make changes to approved materials
- SAPI's product/terms change significantly
- Materials haven't been used in 12+ months (may be outdated)
Co-Branding Opportunities
For strategic, high-volume partners:
SAPI may offer:
- Co-branded marketing materials (your logo + SAPI logo)
- Custom landing pages
- Joint press releases or case studies
- Sponsored content or webinars
Requirements:
- Typically 50+ funded deals annually
- Strong partnership performance
- Compliance track record
- Brand alignment review
Request: Contact [email protected] to discuss co-branding opportunities.
Prohibited Marketing Practices
Do NOT:
- Make false or exaggerated claims
- Imply FCA authorization for consumer credit (we're not)
- Guarantee approval or specific rates
- Target vulnerable customers inappropriately
- Use pressure or scare tactics
- Impersonate SAPI or imply you are SAPI (be clear you're a partner)
- Use outdated or unapproved materials
Consequences:
- Warning for minor violations
- Suspension or termination for serious violations
Frequently Asked Questions
Q: Can we create our own marketing materials, or must we use SAPI's templates?
A: You can create custom materials, but they must be pre-approved by [email protected] before use.
Q: How long does approval take?
A: 2-7 business days depending on complexity.
Q: Can we mention SAPI on our website without approval?
A: Simple mentions ("We partner with SAPI for business financing") are generally fine. Full product descriptions, benefits lists, or promotional copy require approval.
Q: Can we use SAPI's logo on our business cards or email signatures?
A: Yes, using the approved "SAPI Approved Partner" badge. Don't use SAPI's main logo in ways that imply you are SAPI.
Q: What if we want to run a large advertising campaign mentioning SAPI?
A: Contact [email protected] early (before creating ads). SAPI may want to collaborate, provide budget support, or offer co-branded creative.
Need Help?
Marketing approval: [email protected]
Brand assets: Download from partner portal or request from [email protected]
Co-branding opportunities: [email protected]
Need Help?
Email: [email protected]
Phone: +44 20 3868 4990
Business Hours: Monday-Friday, 9am-5pm GMT